Marketing Director, US Retail

The Marketing Director, US Retail owns all the aspects of brand building at High Liner Foods, responsible for developing strategy, leading development of consumer-centric programs, and providing leadership of high performance Retail Marketing teams.

Requirements

• Develops the strategy and provides organizational thought leadership for the Retail US branded business
• Leads development of consumer-centric programs, initiatives and innovation pipeline
• Develops portfolio architecture, proposes way to rationalize and harmonize range complexity
• Leads the work with agencies partners to develop messaging, creative assets, consumer and shopper programs
• Provides leadership of and develop high performance Retail Marketing teams
• Works in close relationship with internal partners and the cross functional teams
• Monitors the performance of various marketing channels and campaigns to understand the impact of campaigns on purchasing behaviors and brand equity
• Works closely with the Digital & Ecommerce team to develop most effective ways to reach the target consumers and with the Data & Insights team to gain deep understanding of the consumer, markets and trends
• Works closely with the Product Development team to develop successful brand innovation
• Works in close partnership with the Sales Planning team to develop category stories, channel strategies, pricing, and forecasting

Benefits

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment