Marketing Specialist

The Marketing Specialist serves as a key driver of marketing execution and growth strategy across the organization, partnering closely with field teams and leadership to identify business needs, develop targeted marketing initiatives, and ensure consistent brand representation across all channels.

Requirements

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify and proactively address marketing needs across business units in a constantly evolving environment

Benefits

• Health insurance premiums for the employee and any eligible family members
• Dental insurance premiums
• Vision insurance premiums
• Competitive 401K Retirement program (HB contributes up to 10%)
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts
• Friends & Family Discounts