Manager - Personal Financial Services (Business Campaign & Analytics)

Manager - Personal Financial Services (Business Campaign & Analytics) job description at Hong Leong Bank, a leading financial institution in Malaysia. The role involves product mastery, strategy, team development, and operational oversight.

Requirements

• Deep dive into Unsecured Lending products to understand business operations
• Identify gaps in current workflow and implement smarter ways to achieve business goals
• Act as primary subject matter expert for the team
• Create and maintain training materials, cheat sheets, and best practices guides
• Monitor daily request volumes and prioritize based on impact to business goals
• Serve as first point of contact for complex business problems
• Lead campaign design based on data driven insights
• Manage campaign calendars, ensure timely delivery and accuracy
• Implement improvements to onboarding flows, activation series, re-engagement campaigns, and win-back programs
• Monitor customer behavior data to identify patterns and suggest proactive interventions
• Track, analyze, and report on campaign performance metrics
• Contribute to the development of customer lifecycle dashboards
• Ensure data integrity and accuracy within CRM and marketing automation platforms

Benefits

• Competitive salary
• Opportunities for career growth and development
• Collaborative and diverse work environment