Brand Lead | Makati & Taguig
HRTXMakati, Philippines
Posted January 20, 2026
Full Time
About the Company
Health ResearchTx (HRTX) partners with the U.S. Department of Defense Military Health System to conduct large‑scale, retrospective real‑world evidence studies using longitudinal electronic health record data. The company bridges DOD clinicians, academia, pharma, and other government agencies, enabling collaborative research that goes beyond claims‑based analyses. Leveraging proprietary IP and exclusive access to the DOD’s EHR repository, HRTX transforms health outcomes debates from opinion to empirical fact. Its hybrid commercial‑government model delivers data‑driven insights that improve patient outcomes while reducing costs.
Job Description
The Brand Lead is responsible for owning and driving the brands strategy and execution from end to end, leading integrated marketing campaigns, product launches, and brand initiatives to build awareness and support business growth.
Requirements
- Lead brand strategy, planning, and execution aligned with business objectives
- Develop and manage integrated marketing campaigns and product launches
- Translate consumer insights, market trends, and data into effective brand initiatives
- Collaborate with internal teams and external agencies to deliver campaigns on time and on brand
- Track campaign performance, analyze results, and optimize brand activities
- Act as brand steward, ensuring consistency in messaging, visuals, and tone across all touchpoints