The Manager, Digital Marketing will support the development and execution of LG's digital content and marketing strategy. This position will report into Corporate Marketing focusing on the optimization of strategic digital marketing initiatives to drive customer acquisition and retention through a variety of online initiatives.
Requirements
- College or University degree in Marketing or Digital.
- 5+ years relevant work experience within digital media agency, manufacturer, or retail firm.
- Digital Co-Marketing experience with big box and specialty retailers.
- Deep understanding of GMP (CM360, DV360, SA 360) and programmatic digital paid campaign management.
- Experience with search engine optimization and search engine marketing is an asset.
- Expertise in information architecture, user experience, design, development, and implementation of digital channels, ensuring superior customer experience across all channels.
- Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
- Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
- Comfortable with extensive use of Microsoft suite of productivity software.
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
- Excellent time and project management skills.
- Google certification is a plus but not required.