Global Brand & Campaign Lead
HunkemöllerHeadquarters International
Posted March 12, 2026
Full Time
About the Company
Welcome to Hunkemöller, Europe’s leading lingerie brand with a proud history dating back to 1886. With over 900 stores across 19 countries, our mission is simple: to make every woman feel her most beautiful and authentic self. From life’s everyday moments to its most significant occasions, we believe lingerie plays an essential role in expressing individuality, style, and confidence. Every day is filled with new possibilities, and at Hunkemöller, we embrace each one. Our story is more than just about lingerie — it’s about our passionate teams who work together to create memorable moments for our customers. Whether it’s providing everyday essentials or celebrating special occasions, our employees are at the heart of everything we do. At Hunkemöller, we live in the moment and make every day count. Our values — Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible — guide our actions and shape our company culture. We are dedicated to fostering an inclusive, dynamic, and supportive work environment where every individual can thrive. From team bonding activities and social events to professional development opportunities, we ensure that our employees feel valued, supported, and part of something special. We are also proud to be recognized as a Top Employer in the Netherlands for 2025, marking eight consecutive years of recognition. With similar accolades in Germany and Denmark, this reflects our unwavering commitment to our people and our focus on creating an exceptional workplace. Curious to learn more about the Hunkemöller lifestyle? Discover how we’re creating moments that matter — together.
Job Description
The Global Brand & Campaign Lead will own and execute the global and NL brand and campaign strategy, ensuring a consistent brand experience across all markets, and will lead the development of value propositions and campaign plans.
Requirements
- 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
- Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
- Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
- Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
- Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
- Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
- Excellent communication skills in English; additional languages are a plus.
- Hands-on mentality: comfortable rolling up sleeves
