Director of Marketing + Culture
HyattMexico City, Mexico City, Mexico
Posted January 15, 2026
Full Time
About the Company
Hyatt Hotels Corporation is a global hospitality leader operating over 1,000 hotels and resorts in more than 75 countries across six continents. The company offers a broad portfolio of brands—from luxury properties such as Park Hyatt and Grand Hyatt to lifestyle collections like Andaz and Alila, and inclusive resorts under the Hyatt Ziva and Secrets banners—catering to a wide range of traveler preferences. Hyatt differentiates itself through a customer‑centric philosophy, a robust loyalty program (World of Hyatt), and integrated technology and destination‑management services that enhance guest experiences and operational efficiency. The organization emphasizes a culture of care, empowering employees to deliver personalized service and continuously innovate across hospitality, culinary, and wellness offerings.
Job Description
We are seeking a Director of Marketing + Culture to lead the marketing initiatives and services for The Standard Hotel and Residences in Mexico City. The ideal candidate will have experience in luxury hospitality, lifestyle brands, or cultural institutions, with a deep knowledge of Mexico City's cultural landscape.
Requirements
- 7+ years of marketing experience in luxury hospitality, lifestyle brands, or cultural institutions
- Proven track record in hotel pre-opening and launch marketing
- Bilingual fluency in Spanish and English
- Strong strategic thinking with ability to execute tactically
- Excellent project management skills
- Creative storytelling and content development skills
- Strong understanding of digital marketing, social media, and influencer marketing
Benefits
- Competitive salary
- Opportunity to work with a dynamic and creative team
- Chance to establish a new luxury hotel brand in Latin America
