Marketing Manager, China
HypebeastShenzhen, Guangdong, China
Posted August 21, 2025
Full Time
About the Company
Hypebeast is a global platform for contemporary culture and lifestyle, offering editorial-driven news, e-commerce, marketing, publishing, media production, and advertising services. Founded in Hong Kong in 2005, the company operates three major divisions: Hypemedia for digital media, Hypemaker for creative production, and HBX for omnichannel shopping. With a focus on sharing authentic cultural experiences, Hypebeast distinguishes itself through its comprehensive approach to content creation and commerce.
Job Description
HBX, a global e-commerce platform and retail destination for menswear, womenswear and lifestyle brands, is seeking an experienced Marketing Manager for the China business. The role focuses on developing and growing the e-commerce business within the Chinese region, encompassing marketing strategies, content planning, performance analysis, and management of online platforms. The ideal candidate will be passionate about fashion, streetwear, and marketing, with experience in e-commerce/retail.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or related discipline
- 5+ years work experience in a Marketing role, preferably in e-commerce or retail
- Passionate about marketing, familiarisation with HBX and Hypebeast brands
- Solid understanding of handling SEM campaigns and leveraging Google Analytics
- Fluency in Mandarin and excellent English (Cantonese advantage)
- Proficiency in MS Office (Excel, PowerPoint, Word)
- Excellent organisational skills
