Email Marketing Manager

HyperionDev is looking for an Email Marketing Manager to conceptualize and implement initiatives in increasing our lead to sale conversion rate. The ideal candidate should have experience in mid-funnel activities including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.

Requirements

• At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales
• Excellent verbal and written communication skills
• Tertiary qualification related to marketing, business or communication
• HTML and API knowledge
• 3+ years work experience as a content editor or owning mass / direct email
• 1+ years of experience actively involved in the the direct brand messaging for a large consumer or business facing brand, driving email campaigns
• A qualification in digital marketing, creative writing, journalism or a related field
• Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together
• Strong knowledge of digital marketing and its key success metrics
• A track record of exceeding targets and strong Marketing career ambition
• 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating mass emails at scale
• A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
• Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
• A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo
• SQL Knowledge

Benefits

• Flexible & remote working
• Learn new tech skills
• Join the heart of tech in Africa, Europe and the US
• Life-changing work