Senior Lifecycle Marketing Specialist
Ibotta, Inc.Denver, Colorado, United States
Posted April 1, 2026
81000 - 93000 USD
Full Time
About the Company
Ibotta is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).
Job Description
Ibotta is seeking a Senior Lifecycle Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role owns lifecycle strategy and execution across our mid-market and enterprise segments, with direct impact on acquisition, expansion, and retention.
Requirements
- Develop and own distinct lifecycle strategies for mid-market and enterprise segments
- Build and automate the full range of lifecycle programs
- Design automated account-based nurture workflows in HubSpot and Salesforce
- Maintain and evolve the lifecycle marketing roadmap
- Champion best practices across personalization, A/B testing, frequency management, deliverability, and compliance
Benefits
- Competitive pay
- Flexible time off
- Benefits package (including medical, dental, vision)
- Employee Stock Purchase Program
- 401k match
- Paid parking
- Snacks
- Occasional meals
