We are looking for a Growth Marketing Specialist, MEA to support the execution, optimization, and operational management of paid media campaigns across key MEA markets.
Requirements
- Execute and support paid media campaigns across assigned MEA markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
- Manage day-to-day campaign operations across global and MEA-specific performance platforms.
- Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
- Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
- Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
- Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
- Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
- Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
- Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
- Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
- Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
- Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
- Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
- QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
- Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
- Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
- Monitor MEA platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
- Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.
Benefits
- Medical, dental, vision, and basic life insurance programs
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid holidays
- Restrict Stock Units
- Annual bonuses
