Marketing Analyst, CRM/Retention

iHerb is a global health and wellness company seeking a Marketing Analyst, CRM/Retention to provide insights and analytical rigor to its customer relationship marketing programs.

Requirements

• Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
• Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization.
• Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations.
• Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process.
• Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.

Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan
• Time Off and Paid Sick Leave
• Paid holidays
• Restrict Stock Units
• Annual bonuses