Manager, Salesforce Marketing Cloud Architect
IHGMexico
Posted January 24, 2026
Full Time
About the Company
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good.
Job Description
The Manager, Salesforce Marketing Cloud Architect will lead architecture, development, and optimization of dynamic email communications and multi-channel automations within Marketing Cloud. The role will design, build, and test email and mobile communications and multi-channel customer journeys within Salesforce Marketing Cloud, leveraging Content Builder, Data Extensions, Journey Builder, Automation Studio, and Mobile Studio.
Requirements
- Bachelor's or Master's Degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
- 5+ years of hands-on experience with Salesforce Marketing Cloud, including deep expertise in AMPscript, Journey Builder, Automation Studio, Content Builder, Data Extensions, and Mobile Studio.
- Proven experience in a managerial or technical leadership role, mentoring junior developers and leading complex SFMC projects.
- Strong proficiency in SQL, Server-Side JavaScript (SSJS), GTL, and API integrations.
- Demonstrated knowledge of email marketing best practices, including A/B testing, personalization, segmentation, and responsive design.
- Experience managing global translations and multi-regional campaigns preferred.
- Strong project management skills with the ability to coordinate multiple stakeholders and deliver large-scale projects on time.
- Solid understanding of data privacy laws and compliance requirements.
- Salesforce Marketing Cloud certifications are highly desirable.
