This role supports Marketing needs by collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions.
Requirements
- Consult with and influence Marketers and other stakeholders throughout the full campaign cycle
- Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
- Develop measurement strategies and measure campaign performance
- Collect, interpret, and analyze complex datasets to uncover trends, risks, and opportunities
- Support the development of dashboards, reports and visualizations
- Ensure the accuracy, integrity and consistency of the data used for analysis
- Foster collaboration with other departments to understand their needs
- Partner with the data engineering team to ensure our data is available and accurate