Marketing Analytics Analyst

This role supports Marketing needs by collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions.

Requirements

• Consult with and influence Marketers and other stakeholders throughout the full campaign cycle
• Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
• Develop measurement strategies and measure campaign performance
• Collect, interpret, and analyze complex datasets to uncover trends, risks, and opportunities
• Support the development of dashboards, reports and visualizations
• Ensure the accuracy, integrity and consistency of the data used for analysis
• Foster collaboration with other departments to understand their needs
• Partner with the data engineering team to ensure our data is available and accurate