The Comms Planner – Attendee Marketing is responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. This role also manages the campaign calendar and supports the development of the master brief, ensuring timely execution of communication sub-briefing activities based on the Campaign Manager’s strategy and plan.
Requirements
- Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.
- Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.
- Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.
- Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.
- Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
- Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
- Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
- Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
