Senior Marketing Analyst

We are seeking a highly skilled Senior Data Analyst to join our team. In this role, you will collaborate with clients to understand data requirements, analyze large data sets, and deliver actionable insights that drive business decisions.

Requirements

• Partner with business leaders to define and understand data requirements, conduct research, and present analytical solutions.
• Manage and execute large-scale data analytics projects, integrating extensive data sets to provide actionable insights and recommendations.
• Design and implement marketing campaigns, including audience selection, campaign strategies, and performance measurement.
• Develop and execute various testing strategies, including A/B testing, multivariate testing, and holdout tests, to optimize marketing efforts.
• Ideate and implement changes to digital marketing materials based on data-driven insights and testing results.
• Monitor and evaluate the outcomes of testing efforts to refine and enhance marketing strategies.
• Develop and maintain technical documentation and client-facing materials to support data-driven decision-making.
• Apply advanced statistical techniques and tools to interpret data and deliver clear, concise data visualizations.
• Ensure compliance with company standards for data acquisition, sharing, and application of recommendations.