GTM Product Marketing & AI Systems
Insider, Inc.New York, New York, United States
Posted February 24, 2026
85000 - 105000 USD
Full Time
About the Company
Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York.
Job Description
Business Insider is hiring a Product Marketing Manager to join the Creative Strategy team. The Product Marketing Manager will own the framing, positioning, and go-to-market strategy for new product launches and core revenue-driving products.
Requirements
- Lead go-to-market strategy and messaging development for new product launches and enhancements
- Develop and maintain positioning frameworks and core narratives for key revenue-generating products and editorial initiatives
- Create, organize, and optimize sales enablement materials
- Partner cross-functionally with Product, Sales, Marketing, and Editorial to align on messaging and strategic communications
- Manage a centralized system for discovery and organization of sales and product materials
Benefits
- Flexible PTO
- 10 paid holidays
- 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
- Commuter benefits
- Phone reimbursement
- Gym membership discounts
