We are seeking a proactive and creative Digital Marketing Executive to strengthen and grow the organization's digital presence. The role focuses on executing digital marketing campaigns, managing online channels, analyzing performance metrics, and driving brand visibility and customer engagement through data-driven strategies.
Requirements
- Develop and execute digital marketing campaigns across SEO, PPC, social media, and email marketing platforms
- Manage social media channels and create engaging content to increase brand awareness
- Monitor and analyse website traffic and user engagement metrics
- Optimize content for search engines and implement SEM strategies
- Create and manage paid advertising campaigns including Google Ads, Facebook Ads, and LinkedIn Ads
- Develop and execute email marketing campaigns and manage CRM tools
- Conduct market research and competitor analysis to identify trends and opportunities
- Collaborate with designers and content creators to enhance digital content
- Track, analyse, and report digital marketing performance using analytics tools such as Google Analytics and SEMrush