We're seeking a skilled Web Optimization Manager to join our Data Insights team. This is a hands-on, execution-focused role for someone who has strong working command of both search optimization and analytics reporting and is ready to operate with a high degree of independence across both disciplines.
Requirements
- Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts.
- Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve.
- Complete competitive keyword gap analyses and map findings to actionable opportunities.
- Collaborate with content, UX, and development teams to implement best practices and support overall site performance.
- Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements.
- Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
- Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
- Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy.
- Support quarterly performance reporting for select client accounts, independently managing smaller accounts.
- Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review.
- Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps.
- Populate structured outputs and checklists to support repeatable technical workflows.
- Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems.
- Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors.
- Work across multiple clients simultaneously with strong attention to detail and clear communication.
- Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
