At Intuitive, we believe that minimally invasive care is life-enhancing care. We are united behind our mission to foster an inclusive and diverse team, committed to making a difference in healthcare. We seek a Product Marketing Manager to execute high-impact project plans and drive procedure growth by introducing da Vinci technology.
Requirements
- Product launch planning and execution
- Portfolio roadmap & GTM strategy planning (mid to long term)
- Product positioning and feature/benefit messaging to sales, surgeon, hospital executive
- Build sales enablement tools: data sheets, reference videos, vision decks, white papers, product QTIs
- Portfolio pricing strategy & management
- Portfolio life cycle management
- Develop product KOL/reference surgeon & program site
- Product claims evidence development with internal & external stakeholders
- Product promotion campaign design and roll-out
- Product tradeshow presence, demo and test-drive
- Sales/Surgeon product support, satisfaction and VOC monitoring
- Collaborate with Clinical Marketing Team and Sales Team to provide the procedure solution by the products
- Develop market intelligence and competitive market strategies
Benefits
- Competitive salary
- Benefits package
- Professional development opportunities