At Involve, we're on a mission to bring students to the center of their own learning journeys. We believe that when students are trusted, supported, and given space to lead, they don't just learn better they thrive. The Social Media Associate will lead and manage Involve's social media presence end-to-end across platforms, creating compelling content, staying on top of trends, and ensuring consistent brand storytelling across digital platforms.
Requirements
- Develop and execute platform-specific social media strategies across Instagram, LinkedIn, Facebook, and YouTube.
- Create and manage content calendars aligned with campaigns, events, launches, and organizational priorities.
- Ensure consistency in brand voice, storytelling, and visual identity across platforms.
- Track trends, audience behavior, and platform updates to identify growth opportunities.
- Act as the Point of Contact (POC) for communication requests from internal teams
- Design and create social media assets including carousels, stories, static posts, thumbnails, newsletter, videos, reels, and campaign creatives.
- Conceptualize, shoot, and edit short-form videos and platform-native content.
- Execute campaigns end-to-end in collaboration with internal teams and external collaborators.
- Capture photos and videos during events, workshops, and field visits when required.
- Handle basic production equipment including cameras, microphones, tripods, and mobile setups.
- Manage content publishing, audience engagement, and community interactions across platforms.
- Track and analyze social media performance metrics to optimize content strategy and growth.
- Maintain organized content repositories, templates, and social media assets.
Benefits
- High Impact work; Strong ownership for your work and No hierarchy!
- Mental Health: We offer a supportive space for our team members to prioritize mental health.
- Young and Amazing Team (IIT, NIT, Azim Premji University, Teach for India):
- We are fun. Like crazy fun! & we love memes!
- We are crazy about food, so you get brownie points for being a foodie!
