Marketing Manager – Demand Generation, Content & Product Marketing
IOTAP Inc.Reston, Virginia, United States
Posted April 22, 2025
Full Time
About the Company
IOTAP Inc develops Work 365, a subscription management and billing automation platform tailored for Microsoft CSPs and MSPs. The solution streamlines billing, reconciliation, renewals, and self‑service experiences, enabling IT services and software companies worldwide to scale their recurring revenue.
Job Description
IOTAP is seeking a Marketing Manager to join the Demand Generation, Content & Product Marketing team. The role involves developing and executing marketing campaigns across multiple channels, particularly LinkedIn Ads, SEO, and content marketing, with a focus on driving growth for Service companies and Microsoft partners. The ideal candidate will be data-driven and possess strong organizational skills.
Requirements
- Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
- Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
- Analyze campaign performance, website traffic, and conversion rates.
