Senior Vice President, Earned Media Strategy

Weber Shandwick is seeking a Senior Vice President, Earned Media Strategy to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. The ideal candidate has deep consumer media expertise and can thrive on the thrill of a compelling story, excel at building and nurturing media relationships, and live and breathe pop culture, media trends, and the cultural zeitgeist.

Requirements

• 8+ years of public relations or communications experience
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media
• Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment
• Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians, and influential creators
• Skilled in developing and executing thought leadership, product launches, brand campaigns, and celebrity partnerships
• Experienced in media training and counseling senior clients and executives
• Able to integrate earned strategy seamlessly with digital, social, and paid media efforts
• Proven problem-solver with strong judgment under pressure and the ability to make decisions with limited information
• Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations
• Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts
• Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control

Benefits

• Health insurance
• Retirement plan
• Paid time off