Brand Manager, Specialty Care, Immunology, Gastroenterology, Dermatology

Brand Manager to act as the brand lead for one or more specialty care brands on behalf of a pharmaceutical partner, responsible for shaping brand direction, translating insights into action, and delivering effective marketing activity.

Requirements

• Act as the brand lead for one or more assigned brands
• Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
• Translate market, customer and patient insights into clear positioning, messaging and campaigns
• Lead multi-channel / omnichannel marketing initiatives
• Ensure consistent, compliant brand storytelling across all customer touchpoints
• Collaborate with cross-functional teams and partner stakeholders
• Manage brand-level budgets, forecasts and spend tracking
• Monitor performance against KPIs, including campaign effectiveness and ROI