Manage online advertising budget, develop testing strategies, build display marketing efforts, and work with Data Analytics team to track campaign performance. Research and evaluate new advertising partners and vendors. Work closely with Digital Marketing department to ensure full funnel and cross-channel approach.
Requirements
- 3-5 years of digital marketing experience
- Solid understanding of online advertising, search marketing, display advertising creative design, landing page optimization, testing, ad serving technologies, and analytics
- Experience with DoubleClick Campaign Manager and DoubleClick Bid Manager preferred
- Experience with managing advertising for multiple brands preferred
- Knowledge of environmental issues and the political and legislative process
- Creative and visually oriented
- Strong analytical and reporting skills including KPI development and measurement
- Proficiency with Microsoft office, specifically Microsoft Excel
- Proficiency with Google Analytics and other analytics programs
- Excellent inter-personal, negotiation and communication skills
- Ability to operate in a fast paced and ever changing political environment
- Ability to translate strategy into tactics, and ideas into action