Marketing Specialist

We are seeking a Marketing Specialist to join our team at Our clients' Federal Credit Union. As a Marketing Specialist, you will work closely with the Vice President of Marketing to deliver upon company goals and objectives, including the design and creation of marketing collateral, managing promotions, and interacting with internal and external resources.

Requirements

• Updates existing content and graphics and occasionally develops new content for the credit union's member facing website, internal intranet, and upcoming social media platforms.
• Assists with search engine optimization initiatives and writes and updates content when needed to add to various digital media/networking sites.
• Manages design and production of fully integrated marketing campaigns across multiple marketing channels.
• Collaborates with cross-functional team members and outsourced agencies on content ideas to create dynamic and differentiated content.
• Creates graphics, PowerPoint decks, sales sheets, and product sheets for business development events.
• Assists in the business development of the company, including participating in business development activities focused on increasing customer and potential customer awareness of the company's products/services.
• Publicly represents the credit union as requested and helps promote products and services.
• Coordinates the marketing research activities, including the member satisfaction surveys, branch transactional satisfaction surveys, and the evaluation of marketing and public relations campaigns.
• Maintains and analyzes marketing campaign data and results.
• Evaluates methods and procedures for collecting data such as surveys, questionnaires, and opinion polls.
• Manages research of promotional merchandise, swag items, and related items and coordinates orders for the company.
• Works with all vendors that provide printing and digital services to assure timely delivery of collateral in highest cost-effective quality.