JCB is a rapidly growing and future-oriented company with an attractive product portfolio, specializing in sales, service, and marketing of construction, agricultural, and industrial machinery.
Job Title: Segment & Product Manager Construction Machinery. Analyze market trends, customer needs, and competitors, identify growth potential, and develop segment and market entry strategies. Manage product management team for construction machinery and assume product management tasks for large mobile and chain excavators. Design price structures and discount models, evaluate market and competitive data, and develop retailer and customer conditions that ensure a strong pricing position.