The Digital Media Specialist supports the organization’s mission by developing, executing, and optimizing digital communications that increase awareness, engagement, and support from key audiences.
Requirements
- Support timely and consistent digital communication across platforms.
- Adapt and format marketing content for digital platforms, including social media, email campaigns, and web content.
- Contribute to copywriting, marketing, and communications for digital materials.
- Manage social media platforms, including content scheduling, posting, monitoring, and engagement.
- Execute and optimize digital advertising campaigns (e.g. Google Ads, social media ads) to increase, reach, engagement, and impact.
- Lead the production and distribution of monthly email newsletters.
- Update and maintain website content to ensure accuracy, relevance, and alignment with current initiatives.
- Track, analyze, and interpret digital performance metrics (social media insights, website traffic, SEO, email engagement) and provide regular reports and data-informed recommendations to improve performance and support strategic decision-making.
- Capture, edit, caption, and distribute photo and video content to appropriate audiences.
- Organize, maintain, and manage digital assets, including photo and video libraries.
- All other duties as assigned
Benefits
- Comprehensive benefits package
- Generous paid time off
- Retirement plan
- Life insurance
- Medical and dental insurance