Digital Media Specialist

The Digital Media Specialist supports the organization’s mission by developing, executing, and optimizing digital communications that increase awareness, engagement, and support from key audiences.

Requirements

• Support timely and consistent digital communication across platforms.
• Adapt and format marketing content for digital platforms, including social media, email campaigns, and web content.
• Contribute to copywriting, marketing, and communications for digital materials.
• Manage social media platforms, including content scheduling, posting, monitoring, and engagement.
• Execute and optimize digital advertising campaigns (e.g. Google Ads, social media ads) to increase, reach, engagement, and impact.
• Lead the production and distribution of monthly email newsletters.
• Update and maintain website content to ensure accuracy, relevance, and alignment with current initiatives.
• Track, analyze, and interpret digital performance metrics (social media insights, website traffic, SEO, email engagement) and provide regular reports and data-informed recommendations to improve performance and support strategic decision-making.
• Capture, edit, caption, and distribute photo and video content to appropriate audiences.
• Organize, maintain, and manage digital assets, including photo and video libraries.
• All other duties as assigned

Benefits

• Comprehensive benefits package
• Generous paid time off
• Retirement plan
• Life insurance
• Medical and dental insurance