Assistant Manager - Programming Strategy & Insights, Hindi GEC

The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level. This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research

Requirements

• Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
• Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
• To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
• To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
• Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
• Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
• Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
• To work on projects and/ problems statements that can potentially impact storytelling