Manager - Programming Strategy & Insights (Content Strategy), Hindi Movies
JioStarMumbai, Maharashtra, India
Posted February 11, 2026
Full Time
About the Company
JioStar is a digital marketing and technology solutions provider that empowers brands to connect with audiences across India’s largest mobile network. Leveraging Reliance Jio’s expansive data ecosystem and AI capabilities, the company delivers end‑to‑end services—from audience segmentation and media buying to content creation and performance analytics. JioStar’s integrated platform enables partners to launch omnichannel campaigns that are data‑driven, cost‑efficient, and highly scalable. With a culture rooted in innovation, collaboration, and a customer‑centric mindset, JioStar attracts talent that thrives in a fast‑moving, technology‑first environment.
Job Description
This role is part of the Programming Strategy & Insights team for the Hindi Movies Team, supporting content strategy and programming decisions for FTA Hindi Movie Channels by generating actionable insights from viewership data, consumer understanding, and competitive analysis.
Requirements
- Independently manage weekly FPCs for assigned FTA movie channels
- Analyze viewership data, competitor performance, macro trends, and industry reports to develop consumer insights and support content selection decisions
- Develop programming plans that maximize audience engagement, leveraging the movie library effectively while aligning content ratings and title selection with target audiences
- Track key business health metrics and performance indicators to monitor viewership trends and growth levers
- Collaborate closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams