The incumbent will be responsible for building sophisticated models to generate deep user insights, enhancing our understanding of platform users. This understanding will be crucial for delivering hyper-personalized content and highly relevant advertisements.
Requirements
- Analyze large-scale user behavior and metadata to uncover actionable insights and build impactful models
- Design, develop, and deploy models and analytical pipelines for user segmentation, behavior prediction, churn analysis, and causal inference to generate actionable user insights
- Integrate models into production systems ensuring low-latency, high-accuracy performance at scale
- Collaborate with engineers, product managers, designers, and data scientists to define interest graph & user preferences goals and drive feature impact across user journeys
- Develop robust A/B test frameworks, analyze experiments, and drive iteration based on performance and user engagement
- Actively monitor model performance, detect data drift, and refine strategies to improve long-term quality
- Leverage LLMs and embeddings to improve personalization for missing user data for new users, and existing
- Present technical strategies and results to cross-functional stakeholders and leadership