Marketing Specialist

Seeking a Marketing Specialist to scout for innovative ideas, document and share tested innovation projects, and develop and execute integrated marketing campaigns.

Requirements

• Scout for innovative ideas and opportunities
• Document and share tested innovation projects
• Collaborate on creating an entrepreneurship curriculum
• Coordinate and support overall innovation strategy
• Develop and execute integrated marketing campaigns
• Define campaign objectives, audience, messaging, and tactics
• Monitor campaign performance metrics for optimization
• Create compelling marketing collateral aligned with brand guidelines
• Coordinate with designers, writers, and agencies for content
• Manage content calendars for timely delivery
• Develop digital marketing strategies for traffic and leads
• Execute digital marketing initiatives including SEO and SEM
• Conduct market research to identify trends and preferences
• Analyze marketing data and customer insights for decision-making
• Support brand development and ensure consistency across channels