Seeking a Marketing Specialist to scout for innovative ideas, document and share tested innovation projects, and develop and execute integrated marketing campaigns.
Requirements
- Scout for innovative ideas and opportunities
- Document and share tested innovation projects
- Collaborate on creating an entrepreneurship curriculum
- Coordinate and support overall innovation strategy
- Develop and execute integrated marketing campaigns
- Define campaign objectives, audience, messaging, and tactics
- Monitor campaign performance metrics for optimization
- Create compelling marketing collateral aligned with brand guidelines
- Coordinate with designers, writers, and agencies for content
- Manage content calendars for timely delivery
- Develop digital marketing strategies for traffic and leads
- Execute digital marketing initiatives including SEO and SEM
- Conduct market research to identify trends and preferences
- Analyze marketing data and customer insights for decision-making
- Support brand development and ensure consistency across channels