Product Marketing Manager

Kiddom is seeking a Product Marketing Manager to own the product positioning and messaging, and create go-to-market strategies for curriculum and AI-driven features. This role requires collaborating with cross-functional teams, including Product, Sales, and Supply Chain, to effectively communicate the value of Kiddom’s platform. The ideal candidate will translate complex curriculum and AI features into compelling narratives and drive product adoption.

Requirements

• 5–7 years of experience in product marketing, preferably in SaaS, edtech, or curriculum-focused organizations.
• Strong background in crafting positioning and messaging for multiple buyer personas (teachers, curriculum leaders, administrators).
• Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams.
• Proven ability to create effective sales enablement tools.
• Strong storytelling skills and the ability to translate technical/academic concepts into clear, value-driven narratives.
• Familiarity with K-12 education, curriculum adoption processes, and district-level decision-making cycles.
• Analytical mindset with experience leveraging data and research to inform strategy.
• Proficiency with tools such as HubSpot, Salesforce, and Google Analytics.

Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits
• Flexible vacation time policy
• Paid sick days
• Paid holidays
• Paid bereavement leave
• Paid family leave
• Commuter and FSA plans