Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

At Klaviyo, we're looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.

Requirements

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.
• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.

Benefits

• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
• Participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments.