Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for elevating the company's reach and results across search, programmatic, social, affiliate, and other digital advertising. You will build, execute, manage, and optimize all paid search, paid social media, affiliate, remarketing, and other paid display and video ads.

Requirements

• 3+ years experience with paid media marketing, with a strong focus on search marketing
• Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Apps, and Google Ads Measurement Certifications highly desired
• Successful track record of planning, building, managing, and optimizing paid search marketing campaigns
• Deep knowledge of the paid search and paid social space
• Deep understanding of keyword strategy, both paid and organic
• Working knowledge of Google Analytics, Google Ads, Tableau, SEO platforms, website content management systems, Tableau, and various ad buying platforms
• Proven track record of solving problems with a team
• Experience forecasting and managing advertising budgets
• Comfortable communicating with stakeholders at all levels of an organization
• Proven track record of planning and implementing SEO updates
• Analytical thinker who can pivot based on metrics and performance, and report on performance of campaigns