Integrated Marketing Manager, ABM and PLG (m/f/d) in Berlin - hybrid
KNIMEBerlin, Germany
Posted March 18, 2026
Full Time
About the Company
KNIME is a fast-growing, globally recognized pioneer at the intersection of data and AI, empowering everyone to turn complex challenges into clear, actionable insights.
Job Description
We're seeking an Integrated Marketing Manager, ABM and PLG to lead the planning, orchestration, and execution of integrated multi-channel marketing campaigns and lifecycle marketing programs that drive pipeline. The role involves translating strategic priorities into clear, executable integrated marketing plans in a hybrid PLG and sales-led environment.
Requirements
- 5-7+ years of experience in B2B marketing, demand generation, or ABM
- Experience in SaaS or data-related industries
- Understanding of ABM and PLG principles, digital channels, and full-funnel campaign design
- Ability to work with Salesforce, HubSpot, and marketing automation tools
- Experience with platforms like 6sense or Demandbase is a plus
Benefits
- Purpose-driven impact
- A builder's opportunity to take ownership of a strategic growth area
- International collaboration
- Learning opportunities
- Sports subsidies
- Flexibility in working hours and remote options
