Product Marketing

This Product Marketing position involves understanding product attributes, customer segments, and positioning for communication consistency. It requires collaborating with advertising agencies and internal design teams to develop marketing strategies and tracks competitor activities. The role focuses on continuous improvement through A/B testing and utilizing technology to enhance communication effectiveness.

Requirements

• Develop understanding on product attributes, customer segments, and positioning.
• Demonstrate knowledge and expertise on business challenges and targets for various products.
• Collaborate with advertising agencies/in-house design teams.
• Utilize marketing elements & channels for communication.
• Track competition and implement best practices.
• Utilize A/B testing to improve communication efficacy.
• Leverage technology for client outreach and response.