Product Marketing

This Product Marketing role involves engaging with Product Managers and Business Heads to understand product attributes, customer segments, and positioning. The role also focuses on developing communication strategies, improving campaign effectiveness through tracking, and leveraging technology. Collaboration with advertising agencies and in-house design teams is key.

Requirements

• Develop understanding of product attributes and customer segments.
• Demonstrate knowledge and expertise on business challenges and targets.
• Collaborate with advertising agencies and design teams.
• Track competitor trends and best practices.
• Utilize A/B testing for continuous improvement.
• Leverage technology for client outreach.