Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

This Marketing Manager role focuses on developing marketing messaging to differentiate Kotak FASTag, maintaining competitive intelligence, communicating product value, and driving marketing initiatives. Responsibilities include managing social media, SEM/SEO, advertising agencies, and budget allocation. The role involves consumer research, product content creation, and data analysis.

Requirements

• Develop FASTag messaging to differentiate Kotak FASTag in the market
• Maintain and manage competitive intelligence
• Lead Digital campaigns
• Manage advertising agencies and retainer arrangements
• Develop and implement promotional activities