Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO
KotakHyderabad, Telangana, India
Posted December 7, 2023
Full Time
About the Company
Kotak Mahindra Group is a leading Indian financial services conglomerate offering banking, insurance, and investment services.
Job Description
This Marketing Manager role focuses on developing marketing messaging to differentiate Kotak FASTag, maintaining competitive intelligence, communicating product value, and driving marketing initiatives. Responsibilities include managing social media, SEM/SEO, advertising agencies, and budget allocation. The role involves consumer research, product content creation, and data analysis.
Requirements
- Develop FASTag messaging to differentiate Kotak FASTag in the market
- Maintain and manage competitive intelligence
- Lead Digital campaigns
- Manage advertising agencies and retainer arrangements
- Develop and implement promotional activities