Kyverna Therapeutics is seeking a Sr. Director, Marketing Promotions to lead the strategic development, execution, and governance of promotional strategies and activities for miv-cel and future pipeline products. The role will partner closely with Medical Affairs, Regulatory, Legal, Compliance, Market Access, and Commercial leadership to ensure that all promotional initiatives effectively communicate Kyverna’s value proposition and differentiation while maintaining the highest standards of scientific accuracy and integrity.
Requirements
- Provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment
- Define and own the global promotional strategy for Kyverna’s assets, ensuring alignment with brand strategy, corporate objectives, and patient needs
- Responsible for budget oversight and management of agency of record and other key agency partnerships to ensure strategic alignment and delivery of promotional resources and materials supporting commercialization
- Develop the commercial launch Plan of Action (POA) for field sales teams; coordinate with Commercial Training to and provide guidance to implement
- Close collaboration with Medical Affairs to ensure appropriate separation of promotional and non-promotional activities, and with Market Access and HEOR teams to align promotional messaging with payer value narratives
- Lead promotional readiness for first and subsequent product/indication launches, including message testing, omnichannel planning, and execution of strategic and tactical promotional plans
- Accountable for establishing and managing efficient Promotional Review Committee (PRC) review processes, ensuring timely approvals while maintaining strict adherence to regulatory, legal, and compliance requirements
Benefits
- Bonus
- Benefits
- Participation in the company’s stock plan