Marketing Manager
LASSETER TRACTOR CO INCGeorgia, United States
Posted April 15, 2026
Full Time
About the Company
Lasser Tractor Co Inc specializes in the design, manufacturing, and distribution of high-performance agricultural tractors and related equipment for farms worldwide. The company focuses on engineering durable, fuel-efficient machines that incorporate advanced technology to improve operator comfort and productivity. Its distinctive value lies in customizable configurations, rigorous quality control, and a strong commitment to customer support and sustainability. Lasser’s culture emphasizes innovation, teamwork, and a deep understanding of the challenges faced by modern farmers.
Job Description
Develop strategic marketing plans to attract customers and drive business growth through innovative marketing strategies and campaigns.
Requirements
- Develop and execute marketing strategies aligned with company objectives
- Conduct market research to identify customer needs and market trends
- Manage marketing campaigns across digital, print, and social media channels
- Collaborate with cross-functional teams to ensure cohesive messaging and branding
- Analyze campaign performance metrics and adjust strategies to optimize results and ROI
- Manage marketing budget and resources to maximize impact
- Build relationships with stakeholders, including customers, partners, and industry influencers
- Lead and mentor marketing team
Benefits
- Competitive salary
- Benefits package
- Opportunities for professional growth and development
