Senior Organic Specialist

Here at Covers and Legend, we're a top digital media company in the sports betting industry, building next-level player experiences. We're looking for a Senior Organic Specialist to join us on an exciting journey to help build some of the industry's biggest brands and networks. You'll own and evolve our organic growth strategy, optimize content, identify growth levers, and experiment across emerging organic channels.

Requirements

• 6+ years of SEO experience with a proven track record of driving organic growth for high-scale, content-rich websites in competitive industries.
• Deep expertise across SEO disciplines, including on-page, technical SEO and a solid understanding of off-page/link signals.
• Strong strategic and hands-on capability, with experience both shaping SEO direction and executing initiatives that deliver measurable business impact.
• Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, Screaming Frog) and the ability to translate complex data into clear, actionable insights.
• Experience working cross-functionally, partnering with product, engineering, content, and design teams to embed SEO best practices into workflows and roadmaps.
• Understanding of evolving search landscapes, including AIO (AI Optimization) and GEO (Generative Engine Optimization), and how AI is shaping discovery and visibility.

Benefits

• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
• Tailored flexibility for your work-life balance.