Responsable CRM et Fidélisation
LesPepitesBrittany, France
Posted September 8, 2025
45000 - 55000 EUR
Full Time
About the Company
A French family-owned ETI that produces and distributes through three brands fashion, home, and gourmet products related to the sea and Brittany.
Job Description
Develop a multichannel CRM strategy to increase customer value for three French family-owned brands, managing a database of over 400,000 opt-ins and a loyalty program with high potential, with a focus on eCommerce, retail, and data.
Requirements
- Develop and improve CRM strategy B2C
- Manage and exploit customer database
- Define and orchestrate CRM campaigns
- Develop and optimize loyalty program
- Implement marketing automation scenarios
Benefits
- Participation Bonus
- Good CSE
- Excellent family health insurance
