Director of Product Marketing - Devices & Ecosystem

Life360 is seeking a Director of Product Marketing to own the strategy and business health for Life360's Tile portfolio and hardware-software ecosystem. The ideal candidate will be a high-intensity operator and a sharp strategist with expertise in driving impact across the entire product lifecycle through deep collaboration, storytelling, and bold thinking.

Requirements

• 10-15+ years in Product Marketing
• Experience leading GTM for consumer hardware, electronics, or connected device ecosystems
• Exceptional ability in shaping hardware product roadmaps through deep consumer insights, market sizing, and competitive analysis
• Strong ability to tell great stories and shape product narratives in a way that drives alignment and action across executive and cross-functional teams
• Proven ability to lead go-to-market and positioning strategies that drive business growth and member engagement

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products