We are recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners, responsible for shaping brand direction and executing effective marketing activities.
Requirements
- Act as the brand lead for one or more assigned brands
- Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
- Translate market, customer and patient insights into clear positioning, messaging and campaigns
- Lead multiâchannel / omnichannel marketing initiatives across field, digital, congress and remote channels
- Ensure consistent, compliant brand storytelling across all customer touchpoints
- Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
- Collaborate with partner stakeholders to ensure alignment and highâquality execution
- Support field teams with approved brand materials and messaging
- Manage agencies and vendors, including briefing and delivery of marketing assets
- Own brandâlevel budgets, forecasts and spend tracking
- Monitor performance against KPIs, including campaign effectiveness and ROI
- Use data and insights to continuously optimise brand performance
- Conduct market research and competitive analysis
- Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes
Benefits
- Competitive salary
- Comprehensive benefits package
- Opportunities for career growth and professional development