Brand Manager Specialty Care - Rheumatology & Gastroenterology

Brand Manager to act as the brand lead for one or more specialty care brands on behalf of a pharmaceutical partner, with end-to-end accountability for strategy and execution.

Requirements

• Act as the brand lead for one or more assigned brands, with end-to-end accountability for strategy and execution
• Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
• Translate market, customer and patient insights into clear positioning, messaging and campaigns
• Lead multi-channel / omnichannel marketing initiatives across field, digital, congress and remote channels
• Ensure consistent, compliant brand storytelling across all customer touchpoints
• Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
• Collaborate with partner stakeholders to ensure alignment and high-quality execution
• Support field teams with approved brand materials and messaging
• Manage agencies and vendors, including briefing and delivery of marketing assets
• Own brand-level budgets, forecasts and spend tracking
• Monitor performance against KPIs, including campaign effectiveness and ROI
• Use data and insights to continuously optimise brand performance
• Conduct market research and competitive analysis
• Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes