Director, Brand Strategy & Insights

The Director of Brand Strategy & Insights leads AW clients in solving complex brand challenges with confidence and clarity, combining strategic expertise with hands-on leadership to guide the development and delivery of brand positioning, purpose, character, story, portfolio architecture, and nomenclature.

Requirements

• Provide training and mentorship to brand strategy and cross-functional teams on core strategic principles, best practices, and the role of strategy in informed decision-making
• Identify opportunities to optimize processes and elevate deliverables to better meet client needs, including the development and implementation of new offerings
• Cultivate strong client relationships that build trust, deepen partnerships, and unlock new business opportunities
• Lead and strengthen the partnership between Strategy and Insights (both within Addison Whitney and across Syneos Health) to establish research best practices and deliver exceptional, insight-driven work
• Synthesize complex research into clear, actionable insights and implications that directly inform and elevate brand development
• Demonstrate consistent success in winning new business while exceeding client expectations
• Maintain a strong pulse on the evolving landscape of branding tools and assess their relevance and application within our strategic and design approach

Benefits

• Competitive compensation package
• Health benefits (Medical, Dental, and Vision)
• Company match 401k
• Flexible paid time off (PTO) and sick time