Programmatic Activation Specialist - IQVIA Digital (Remote)

Programmatic Activation Specialist is responsible for setting up, optimizing, and performing programmatic advertising campaigns for clients. The role requires strategic and hands-on skills to ensure flawless campaign execution and client value creation.

Requirements

• Bachelor’s degree preferred
• 3+ years of experience in hands-on programmatic trading role optimizing Display, Video, Audio based campaigns
• Experience within the following DSPs – FreeWheel, StackAdapt, The Trade Desk, Amazon
• Working knowledge of Third-Party tags and HTML
• Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc.
• Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems
• Excellent communicator with the ability to translate and explain programmatic concepts into clear, actionable insights for clients and cross-functional teams