Analytics Engineer (MarTech)
LinktreeMelbourne, Victoria, Australia • Sydney, New South Wales, Australia • London, England, United Kingdom • Los Angeles, California, United States • San Francisco, California, United States
Posted April 16, 2026
Full Time
About the Company
Linktree empowers anyone to curate, grow, and monetize their digital universe.
Job Description
We're looking for an Analytics Engineer to partner closely with our marketing team and turn data into a strategic advantage. You'll collaborate with marketers to translate their goals into actionable data solutions and ensure tracking is accurate across the customer journey.
Requirements
- Data foundation and modelling
- Develop, improve and apply a data warehouse modelling strategy for marketing-related data
- Collaborate with product engineering teams to instrument the product
- Maintain data models of our users combining various sources of data into a single unified and ready to be used view
- Build or contribute to audience segmentation models to improve campaign performance
- Model metrics used for tracking performance of campaigns
- Build data pipelines to ensure marketing and analytics platforms have access to the right data, at the right time
- Build or contribute to attribution models to understand the impact of marketing campaigns
- Establish experimentation (A/B testing) practices for all types of marketing campaigns
- Build dashboards to monitor the health and performance of marketing efforts
Benefits
- An annual wellbeing allowance
- 100% coverage of monthly premiums for medical, dental, vision, disability and life insurance
- Employer contribution towards retirement
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories
- Employee stock option program
