Marketing Assistant (PR & Campaign)
Love, BonitoKuala Lumpur, Kuala Lumpur, Malaysia
Posted May 4, 2026
Full Time
About the Company
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style.
Job Description
Love, Bonito is looking for a Marketing Assistant (PR & Campaign) to plan, execute, and drive impactful campaigns that bring the brand to life. The role involves managing KOL partnerships, assisting on monthly campaigns, and coordinating photoshoots and collaborating with regional teams.
Requirements
- Own and manage the end-to-end KOL strategy and execution
- Drive KOL campaign performance outcomes
- Build and maintain strong relationships with KOLs
- Oversee KOL campaign planning and coordination
- Maintain and monitor the KOL performance tracker
- Identify high-performing KOL profiles and refine the KOL mix
- Manage KOL-related administrative processes
- Support the planning and coordination of events, photoshoots, and monthly in-store campaigns
- Oversee the upkeep of marketing inventory
- Stay updated on KOL, influencer, and social media trends
Benefits
- Competitive salary
- Health insurance
- Retirement plan
- Generous parental leave
- Tuition reimbursement
- Relocation assistance